Paul Keckley has the best break down of the Millennial effect on healthcare that I have seen. He uncovers what Millennials mean to providers and payers not just as patients.
What do Millennials mean to Suppliers and National Accounts Executives?
Here are 5 things you need to know about how Millennials will change the GPO/IDN Contracting market.
1. The Millennial buyer will want a swipe, swipe click experience from their suppliers and internally from the Materials Management department.
2. Suppliers need to communicate differently. How you marketed to healthcare the last 30 years no longer works.
3. They love peer reviews, not sales calls! How are you helping them connect with your brand’s ambassadors?
4. As Boomers retire, Millennials are taking over. Have you adjusted your account management routine accordingly?
5. They are buying by committee. There are more people in the loop to decide if they want to convert to your products or services. Are you connected with everyone? Or are you connected to the same people as when you had a phone hanging on your kitchen wall?